Gambling providers are required by law to carry out identity checks to ensure that those gambling are of legal age and not linked to crime, money laundering or terrorism. Gambling operators must also adhere to local laws and ensure that those using their services meet geographic requirements.
Failure to adhere to legislation could result in fines of up to €1m.
Thorough and accurate identity checking is essential to meet the criteria for your KYC and AML requirements. Operators must ensure that all players are over 18 as well as confirm that players are not “at risk”. This might be discovered through the self-exclusion register or by monitoring gambling behaviour. But adhering to requirements in this way is not only beneficial for meeting legislative conditions. By monitoring all players, operators can identify those players who might be at risk, as well as retrieve deeper insights regarding playing habits. This data could enable operators to improve processes further in the future.
Adequate age and identify verification is a legal requirement, but poorly executed it could cost you customers. Efficient verification will improve customer acquisition; abandonment and dropout rates peak when customers are faced with slow moving identity verification processes. In this highly competitive market, consumers will usually remain loyal to the operator with the smoothest onboarding process.
Gambling has long been used a money laundering method, but regulations for online gambling have quickly caught up with “bricks and mortar” operators, and current legislation means that the UK is one of the safest places in the world to practise online gambling. As one of the Brits favourite pastimes, UK gambling operators are expected to provide exemplary processes, from onboarding through to play.
With fast and effective ID verification, operators can provide a swift and efficient sign up process, and open more accounts in a shorter amount of time, all while adhering to their regulatory requirements.